Artificial Intelligence (AI) is quickly becoming a top trend in technology and business. In fact, research from NewAdvantage found that 91% of top businesses are already investing heavily in AI technology. What’s more, businesses that are implementing AI technology are seeing lucrative benefits, especially with productivity and efficiency.

What exactly is AI and how can it be used to support your business? PCA Technology Group is here to simplify it all. From understanding how AI works to learning how to implement it in your daily operations, continue reading to find out how your business can take advantage of this emerging technology.

What Is AI?

Sas defines AI perfectly: “Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.” AI involves processing and computing data to recognize patterns and perform jobs. Artificial Intelligence can be broken down into the following fields:

Machine Learning: This subfield involves learning based on set algorithms. Machine learning uses statistics, neural networks, research, and other data to learn tasks, solve problems, and improve performance. Examples are messenger bots and social media algorithms.

Neural Networks: Similar to the human brain, neural networks refer to a machine’s capability to process and interpret information.

Deep Learning: Deep learning involves three or more layers of neural networks, allowing a machine to truly understand a certain process or task on a deeper level. Examples include image and speech recognition.

To read more about the differences between these terms, we recommend reviewing this excellent article from IBM.

How AI Can Support Your Business

AI is truly revolutionizing our world well beyond the technology and business industries. NIST writes, “Remarkable surges in AI capabilities have led to a wide range of innovations including autonomous vehicles and connected Internet of Things devices in our homes. AI is even contributing to the development of a brain-controlled robotic arm that can help a paralyzed person feel again through complex direct human-brain interfaces.” It’s exciting to be a part of it all!

It can be overwhelming and challenging to understand how exactly AI can support your business. Here are a few benefits and use cases we’ve seen:

Increase efficiency and productivity. Without a doubt, AI technology can drastically improve efficiency and productivity through task automation. Areas of your business such as customer support, marketing, administration, and recruitment can all benefit from AI automated technology. Examples include help desk responses, email automation, file maintenance, and resume review. When you streamline processes and become more efficient, you can limit unnecessary spending, save resources, and spend more time focused on your business.

Improve the customer experience. Personalizing the customer experience is one of the top ways to grow your business, and AI can help. From AI product recommendations and conversations to targeted marketing and efficient customer interactions, AI technology can make communicating with your customers a breeze. AI can also be used as a strategic analytics tool to understand your target markets more in depth.

Strengthen your cybersecurity posture. Implementing AI technology into your cybersecurity strategy can greatly reduce security gaps. AI security technology can anticipate cyberattacks before they occur and even recognize them quicker than any human ever could.

Partner With PCA to Implement AI Technology

If your business is interested in discussing how to optimize AI technology for your business, consider reaching out to PCA. Not only do we have the industry experience to support your unique business needs, we also partner with leading AI vendors like Arctic Wolf to improve your security and level up your threat detection. Contact us today to see how we can customize the right AI solution for you.